Description
Director of Marketing & Communications
(This full-time remote position is open to candidates residing in Tampa, Atlanta, or Charlotte.)
Position Overview
The Director of Marketing & Communications will lead the strategic development and execution of Fisher Phillips' marketing initiatives, with a primary focus on brand deployment, digital marketing, social media, and engagement campaigns. This role is responsible for driving brand consistency across all channels, executing innovative digital strategies, and creating compelling campaigns that engage our target audiences and support business development objectives.
Key Responsibilities
Brand Deployment & Execution
- Deploy the Fisher Phillips brand across all marketing channels and touchpoints.
- Ensure brand consistency and adherence to brand guidelines across all marketing materials, digital platforms, and communications.
- Develop and implement brand activation strategies that elevate market presence and reinforce positioning.
- Collaborate with leadership and practice groups to align brand messaging with strategic priorities.
- Oversee the production of marketing collateral, ensuring quality and brand alignment.
- Manage relationships with external creative agencies and vendors for brand-related projects.
- Oversee firm rankings and directory submissions. (ie. Chambers, Legal 500, etc.)
Digital Marketing Strategy & Execution
- Develop and execute comprehensive digital marketing strategies to drive engagement, lead generation, and brand awareness.
- Oversee website strategy and content development.
- Create email marketing campaigns to nurture prospects and clients.
- Analyze digital marketing performance metrics and optimize campaigns based on data-driven insights.
- Stay current on digital marketing trends and emerging technologies, recommending innovative approaches.
Social Media Management
- Develop and execute social media strategies across LinkedIn, Twitter, and other relevant platforms.
- Create and curate engaging content that showcases thought leadership, firm achievements, and culture.
- Build and grow social media following and engagement rates.
- Monitor social media trends and competitive activity, adjusting strategy accordingly.
- Manage social media calendars and coordinate content creation with internal stakeholders.
- Establish social media policies and guidelines for attorney and staff participation.
Engagement Campaigns
- Design and execute integrated marketing campaigns that drive client engagement and business development.
- Develop event marketing strategies for webinars, conferences, and client events.
- Create targeted campaigns for practice groups, industries, and key client segments.
- Implement client engagement programs that strengthen relationships and demonstrate value.
- Coordinate cross-functional teams to ensure seamless campaign execution.
- Measure campaign effectiveness and ROI, providing regular reporting to leadership.
Team Leadership & Collaboration
- Oversee the creative services, communications, and marketing content functions.
- Partner with business development to support their marketing needs.
- Manage marketing budget and allocate resources effectively across initiatives.
- Serve as a strategic advisor to leadership on marketing trends, opportunities, and best practices.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 15+ years of progressive marketing experience, with at least 5 years in a leadership role.
- Proven track record of developing and executing successful brand, digital, and social media strategies.
- Strong expertise in digital marketing platforms, analytics tools, and marketing automation systems.
- Demonstrated experience managing engagement campaigns and measuring marketing ROI.
- Excellent project management skills with ability to manage multiple priorities simultaneously.
- Outstanding written and verbal communication skills.
- Experience in professional services, legal, or B2B environment strongly preferred.
Preferred
- MBA or advanced degree.
- Experience with marketing in the legal industry.
- Proficiency with marketing technology stack (CMS, CRM, marketing automation, analytics platforms.)
- Knowledge of legal industry trends and professional services marketing best practices.
Core Competencies
- Strategic thinking and planning.
- Digital marketing expertise.
- Brand management and creative direction.
- Data analysis and performance measurement.
- Team leadership and development.
- Stakeholder management and collaboration.
- Budget management.
- Innovation and adaptability
- Client-centric mindset
- Strong business acumen
Success Metrics
- Increased website traffic, engagement, and conversion rates
- Growth in social media following and engagement
- Improved brand awareness and perception metrics
- Successful execution of engagement campaigns with measurable ROI
- Positive stakeholder feedback and collaboration
- Team development and retention
- Budget adherence and resource optimization
Equal Opportunity Employer
Fisher Phillips is committed to providing equal employment opportunities to all employees and applicants, regardless of race, ethnicity, religion, sex (including related medical conditions), gender, sexual orientation, national origin, citizenship status, veteran status, marital status, pregnancy, age, disability, or any other protected status, in compliance with all applicable laws.
Why Join Us
At Fisher Phillips, exceptional talent is the foundation of our success. Joining our team means collaborating in a professional, dynamic environment leveraging cutting-edge technology. Our leadership fosters professional growth and provides opportunities to challenge yourself.
Our comprehensive benefits include health, dental, and vision insurance, a 401(k) with profit sharing, 18 days of vacation, accrue 10 sick days each calendar year and 10 paid holidays per benefit year. Wellness programs and 24/7 telehealth services support your overall well-being. Visit www.fisherphillips.com to learn more.
Additional Notes
The statements in this position description are not necessarily all-inclusive. Additional duties and responsibilities may be assigned, and requirements may vary from time to time.
Relocation costs are not covered. We are only accepting direct applicants; third-party recruiters or agencies will not be considered. No phone inquiries, please.
