Description

SENIOR PRODUCT MANAGER

About the job

Key Duties and Responsibilities

Product & Marketing Management

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Own and drive localized product and marketing strategies for CONMED product portfolios.

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Lead market research, competitive analysis, and customer insight generation to identify growth opportunities and strategic priorities.

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Develop and execute product positioning, value propositions, key messaging, and integrated marketing campaigns aligned with regional and global strategies.

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Own P&L management for assigned portfolios, including sales performance tracking, forecasting, pricing analysis, and budget management.

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Lead New Product Introduction (NPI) and launch execution, including launch strategy, value proposition development, marketing tool creation, and cross-functional alignment.

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Drive Product Life Cycle Management (PLCM) activities, including product introductions, line extensions, portfolio optimization, and phase-out planning.

Product Training & Sales Enablement

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Lead product training and education programs for internal stakeholders (Sales teams, Distributors, and related cross-functional teams).

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Develop and deliver product training materials, launch readiness programs, and procedure-focused education to ensure strong commercial execution.

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Act as a product expert and key reference for the company product portfolios within the organization.

Cross-Functional Leadership & Collaboration

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Serve as the primary product management lead for assigned franchises, partnering closely with Sales, Medical Education, Clinical, Regulatory, Supply Chain, and Global Marketing teams.

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Drive alignment of local strategies and execution plans with regional and global business objectives.

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Lead cross-functional execution to ensure operational readiness, supply alignment, and successful market delivery.

Asia Export (SEA) Marketing Support

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Provide strategic product and marketing leadership to support Asia Export (SEA) markets.

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Collaborate with regional and global teams to adapt product strategies, campaigns, and tools for diverse market needs.

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Coordinate with distributors and local partners across Asia to support launches, campaigns, and ongoing portfolio management.

5. KOL Engagement & Stakeholder Engagement

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Build and maintain strong relationships with Key Opinion Leaders (KOLs) and healthcare professionals.

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Lead planning and execution of educational programs, workshops, and congress activities to support brand and clinical leadership.

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Gather structured customer feedback and translate insights into product and marketing strategy improvements.

6. Compliance & Ethical Standards

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Ensure full compliance with Korean medical device laws and regulations, including promotional review, advertising regulations, and economic benefit reporting.

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Adhere to KMDIA and Ministry of Health & Welfare compliance frameworks.

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Uphold the highest ethical standards and transparency in all marketing, educational, and stakeholder engagement activities.

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Own compliance-related documentation, review processes, and audit readiness for assigned portfolios.

JOB REQUIREMENTS

Qualifications

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Bachelor's degree in Marketing, Business, Life Sciences, or related field (MBA preferred).

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Minimum 3 years of sales/marketing experience in the medical device or healthcare industry.

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Fluency in English (verbal and written) for global communication and documentation.

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Strong understanding of marketing tools (Big Picture Marketing) and CRM platforms.

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Knowledge of Korean medical device compliance regulations and ethical marketing practices.

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Preferred Attributes

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Experience in both Orthopedic and Surgical product marketing.

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Exposure to Asia Export markets or regional/global marketing roles.

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Proficiency in tools such as Salesforce, Power BI, Smartsheet.

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Creative problem-solving and strategic thinking.

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Adaptability in fast-paced, dynamic environments.