Description

The Private Client Banking Marketing team is part of the Consumer Bank Marketing organization and is responsible for shaping the vision for how we support our rapidly growing affluent customer segment. Our focus is on offerings designed specifically for this audience-Chase Private Client and J.P. Morgan Private Client. We are seeking a strategic, customer-obsessed Product Marketing leader to shape the positioning, messaging, and go-to-market strategy for our affluent consumer banking products and experiences.

As Vice President of Product Marketing within Private Client Banking, you will drive a deep understanding of affluent customer needs and motivations, convert insights into compelling value propositions and launch plans, and partner with cross-functional colleagues across Product, Experience Design, Analytics, Brand, and Channel Execution to bring innovative solutions to market. You will develop and champion a deep understanding of affluent clients, craft compelling and differentiated positioning, and partner closely with marketing strategy and campaign management to bring our value propositions to life. You will collaborate across teams to inform and enable acquisition, onboarding, engagement, growth, and retention efforts, and share insights on the impact of marketing initiatives.

Job Responsibilities:

• Develop a sharp, nuanced understanding of affluent customer needs, behaviors, and financial goals through qualitative and quantitative research.
• Synthesize market trends, customer journeys, and competitive dynamics to influence product and experience roadmaps.
• Translate insights into differentiated positioning and messaging strategies that resonate with high-net-worth clients.
• Partner with brand, product, design, legal, and communications teams to ensure messaging continuity and alignment.
• Lead go-to-market strategy and planning for new features, enhancements, and product introductions.
• Orchestrate cross-functional alignment, launch briefings, and execution requirements to ensure flawless delivery.
• Develop launch KPIs and influence measurement frameworks to track impact and optimize performance.
• Provide strategic input and direction on creative concepts, campaign messaging, collateral, and in-market assets.
• Ensure customer-relevant, insight-backed storytelling across owned, paid, and earned channels.
• Collaborate with internal creative partners and agencies to deliver world-class marketing assets.
• Identify learning opportunities, generate insights from performance data, and translate findings into recommendations for future initiatives.

Required Qualifications, Capabilities, and Skills:

• 7+ years of marketing experience focused on product marketing, lifecycle marketing, or go-to-market strategy.
• Proven success translating customer insights into differentiated positioning and actionable marketing strategies.
• Demonstrated ability to guide creative development and elevate storytelling for premium audiences.
• Track record of orchestrating complex, cross-functional launches with multiple stakeholders.
• Strong analytical skills with the ability to leverage data to inform decisions, develop strategies, and shape leadership narratives.
• Excellent executive communication, influencing, and storytelling capabilities.
• Strategic thinker with a bias for action; equally comfortable being hands-on
• Experience in high-growth, innovation-oriented environments highly valued.
• Proven ability to collaborate and build strong partnerships across diverse teams at all levels, including brand, research, product, technology, market strategy, campaign management, and agency partners.

Preferred Qualifications, Capabilities, and Skills:

• MBA and/or Leadership Program experience.
• Experience with or familiarity in private banking and wealth management.
• Financial services, tech, or premium consumer experience

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

\n Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.\n
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\n We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.\n