Description

Primary Purpose

The Senior Manager, Strategic Pricing & Value Realization – Capability Building is accountable for designing, scaling, and institutionalizing Generac’s enterprise pricing and value realization capabilities in support of our Value Capture priorities.

This role builds the processes, tools, governance, analytics, and training that enable consistent, disciplined monetization across products, channels, and business units. The role does not own daytoday price execution but enables pricing teams and commercial leaders to make better, faster, and more valuebased decisions.

Success is measured by sustained margin improvement, reduced price leakage, improved business mix outcomes, and enterprise adoption of pricing discipline, not by individual pricing actions.

 
Major Responsibilities

1. Enterprise Pricing Capability & Governance

• Design and implement enterprise pricing frameworks, processes, and guardrails aligned to value capture priorities.
• Establish governance standards for:
  - Price floors and corridors
  - Discount and promotion effectiveness.
  - Margin investment vs. leakage
• Ensure pricing decisions are disciplined, transparent, and scalable.

2. Value Capture & Monetization Enablement

• Partner with business leaders to enable valuebased monetization strategies across:
  - Equipment
  - Product Bundles
  - Connectivity software and services
• Support pricing strategy across the full product lifecycle (launch, growth, transition, endoflife)
• Identify and enable margin expansion and revenue productivity opportunities.

3. Pricing Analytics & Decision Support

• Lead development of pricing analytics and models, including:
  - Willingnesstopay analysis.
  - Valuebased pricing models
  - Discount and promotion effectiveness.
• Build tools that provide visibility into:
  - Price realization
  - Customer and channel profitability
  - Costtoserve.
  - Mix and portfolio optimization.

4. Process, Tool, and System Enablement

• Partner with pricing execution teams on pricing system selection and enhancement
• Enable closedloop pricing processes, including:
  - Competitive price intelligence
  - Price realization tracking
  - Scenario and margin impact modeling
• Ensure tools are practical, adopted, and embedded in decision workflows.

5. Capability Building & Training

• Design and deploy enterprise pricing training curriculum (foundational to advanced)
• Build and maintain a pricing competency framework defining skills, behaviors, and progression.
• Support recruiting, onboarding, and development of pricing talent across Generac.

6. Executive Communication & Influence

• Translate complex analysis into clear, actionable executive insights.
• Present pricing implications, risks, and opportunities to senior leadership
• Influence crossfunctional leaders without direct authority.
   

What Success Looks Like

• Improved price realization and reduced margin leakage
• Stronger visibility into customer, channel, and product profitability
• Consistent application of pricing guardrails across the business
• Increased adoption of pricing tools and disciplined decisionmaking.
• Measurable improvement in enterprise pricing maturity
   

Requirements

Minimum Job Requirements

Education

       Bachelor’s degree in business, marketing, finance, economics, data science, or related field 

Work Experience

       Requires a minimum of seven (7) years of cumulative experience in at least two areas out of: Strategic Pricing, Product management, Commercial Strategy or Sales Strategy, Marketing, Supply Chain or Service Operations, Commercial Finance

Core Skills & Capabilities

• Strong understanding of pricing and value capture frameworks
• Advanced quantitative and analytical skills
• Experience using Microsoft Power BI, Advanced Excel, Access; ability to work with large, complex datasets.
• Strong executive communication and presentation skills
• Ability to influence across functions and levels.
• Structured thinker with strong problemsolving skills.
   

Preferred Job Requirements

Preferred Qualifications

• MBA or Master’s degree (Economics, Analytics, Data Science preferred)
• 10+ years of pricing, commercial strategy, or revenue management experience
• Certified Pricing Professional (CPP) preferred.
• Experience with ERP systems (e.g., SAP) and BI tools
• Exposure to:
  - SaaS or services pricing
  - AI/ML applications in pricing
  - Lean / Six Sigma methodologies
• Demonstrated ability to challenge the status quo and drive change.

Leadership & Behavioral Expectations

• Operates with enterprise mindset.
• Balances strategic vision with pragmatic execution
• Comfortable working in ambiguity and influencing without authority.
• Acts as a steward of longterm pricing capability, not shortterm outcomes
• Models disciplined, datadriven decisionmaking.

Application:

Please apply directly at:  https://careers.generac.com/en/jobs/jr12456/senior-strategic-pricing-value-realization-manager-capability-building/