Description

Posting Details

Posting Number

S15051P

Working Title

Assistant Director, Graduate Enrollment Marketing

Department

Terry-Full time MBA/MSBA

About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state's flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

About the College/Unit/Department

College/Unit/Department website

Posting Type

External

Retirement Plan

TRS or ORP

Employment Type

Employee

Benefits Eligibility

Benefits Eligible

Full/Part time

Full Time

Work Schedule

Additional Schedule Information

Typically, Monday through Friday 8:00 am - 5:00 pm

Advertised Salary

$50,000-$60,000 + commensurate with experience

Posting Date

04/27/2026

Open until filled

Yes

Closing Date

Proposed Starting Date

06/01/2026

Special Instructions to Applicants

Location of Vacancy

Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement

The University System of Georgia is comprised of our 25 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02.

Additionally, USG supports Freedom of Expression as stated in Board Policy 06.05 Freedom of Expression and Academic Freedom.

Position Information

Classification Title

Marketing Comms Pro II

FLSA

Exempt

FTE

1.00

Minimum Qualifications

Bachelor's degree in a related field or equivalent and 2 years of professional experience

Preferred Qualifications

Position Summary

This position is responsible for supporting the day-to-day enrollment marketing efforts for Athens-based Terry College Master's programs, including Master of Science in Business and Artificial Intelligence, Master of Marketing Research ( MMR ), Master of Professional Accountancy (MPAcc), Master of Accounting (MAcc), Master of Science in Business Analytics ( MSBA ), and Full-Time MBA . This role provides creative direction and production support for marketing collateral and communications that advance recruitment goals, strengthen program visibility, and integrate the graduate program community into a cohesive Terry College brand presence. The position involves effective problem-solving, interpersonal communication skills, and a high level of independent work in service to students, faculty, and staff to assist in the achievement of annual graduate enrollment goals. As a member of the Admissions and Recruitment team, this person will maintain general program and university knowledge and substantial knowledge of admissions processing procedures. As part of a cross-functional enrollment marketing team, this position collaborates with program staff and the Office of Marketing and Communications to ensure cohesive messaging and consistent brand integration across media and technologies.

Knowledge, Skills, Abilities and/or Competencies

• Commitment to outstanding customer service and professionalism.
• Excellent interpersonal, organizational, public relations, and written and oral communication skills.
• Demonstrate the ability to work with diverse groups in a busy environment and manage multiple tasks simultaneously.
• Proficient with and adept at learning new technologies and applications and pay close attention to details.

Physical Demands

• Lift 35lbs.
• Stand or sit for long periods of time.
• Driving as needed to perform job duties.

Is driving a responsibility of this position?

Yes

Is this a Position of Trust?

No

Does this position have operation, access, or control of financial resources?

No

Does this position require a P-Card?

No

Is having a P-Card an essential function of this position?

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care?

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)

No

Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Duties/Responsibilities

Marketing Strategy, Creative Direction, and Communications:

• Assist in setting and implementing communication and recruitment strategies for Terry Specialized Masters programs and Full-Time MBA
• Fully utilize capabilities of Technolutions Slate CRM to market to, track, and manage prospect and inquiry pools
• In collaboration with program offices and Terry's Office of Marketing and Communication, researches, conceptualizes, designs and creates highly visible email campaigns and other print and digital recruitment material that align with the branding and messaging standards of the programs, Terry College, and University of Georgia.
• Provide creative direction through production and directorial efforts involving marketing collateral that supports recruitment and enrollment goals.
• Ensure all communications and collateral integrate the college community into a cohesive brand across digital, print, email, and social media platforms.
• Design and produce visual assets for events, email campaigns, websites, digital advertising, and recruitment materials using Adobe Creative Suite, Canva, and related technologies.
• Contribute to copywriting, editing, layout development, photo and video coordination, and production of viewbooks, brochures, and other enrollment-related materials.
• Collect and analyze marketing and enrollment data to evaluate effectiveness, identify trends, and inform strategic adjustments.
• Coordinate approvals and vendor relationships in alignment with the Office of Marketing and Communications.

Percentage of time

50

Duties/Responsibilities

Social Media and Digital Engagement:

• Manage and execute social media communications for the Full-Time MBA and MSBA programs.
• Develop and design original social media graphics and visual content aligned with enrollment strategy and brand standards.
• Monitor engagement metrics and contribute insights to ongoing marketing evaluation.
• Collaborate to ensure digital messaging aligns with broader enrollment campaigns and milestones.

Percentage of time

25

Duties/Responsibilities

Event Management:

• Manage logistics and scheduling of program information sessions
• Conduct general information sessions as needed
• Organize annual Terry Graduate Fair
• Maintain web calendars, Slate calendars, and shared internal calendars for upcoming recruiting events
• Represent the College and Terry's Masters portfolio at graduate school fairs and other types of off-campus recruiting events, traveling as needed

Percentage of time

10

Duties/Responsibilities

Operations:

• Establish and maintain regular communication with Program/Admissions Directors and Coordinators to stay up to date on program changes
• Troubleshoot system issues and provide support to other program staff; provide training to program staff
• Assist with "all hands-on deck" Terry Graduate Program events such as yield events and commencement
• Develop queries and reports, in collaboration with Terry OIT when needed, to inform recruitment strategy and keep program faculty and staff updated on shifts and trends in the recruitment pipeline.
• Manages inventory of Terry-related merchandise and print materials used in recruiting activities, including researching new items, placing orders, maintaining invoice information, and coordinating approval with the Terry College Office of Marketing and Communications
• Assist in managing marketing budget allocated to Specialized Masters programs
• Coordinates with Terry College Business Office on any necessary check requests and purchase orders for admissions expenses

Percentage of time

10

Duties/Responsibilities

Other responsibilities and duties as assigned

Percentage of time

5

Contact Information

Recruitment Contact

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name

Cara Sonnier

Recruitment Contact Email

csonnier@uga.edu

Recruitment Contact Phone

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * How did you hear about this vacant position? (UGA Jobs -UGA's Job Board, LinkedIn, Indeed.com, Inside HigherEdJobs, UGA Staff Listserv, Terry College Listserv, a current UGA Employee, other - please provide resource)
   (Open Ended Question)

Applicant Documents

Required Documents

1. Cover Letter
2. Resume/CV
3. List of References with Contact Information

Optional Documents