Description

General Summary

The Associate Brand Manager position offers a range of projects requiring creativity, solid analytical experience and strong interpersonal/communications skills. As a key contributor to Reser’s marketing team, the Associate Brand Manager is responsible for the planning, execution and analysis of various brand, marketing, and business initiatives.

Principal Duties and Responsibilities

1. Assists the Sr. Brand Marketing Manager in developing and executing marketing plans and brand/marketing initiatives across multiple categories.
2. Coordinates with cross-functional teams, including external agencies, on brand and category projects.
3. Researches and analyzes data to monitor product, brand, and promotional performance.
4. Assists in the development of new product ideas and product improvements; aids in the coordination of new product launches.
5. Mines data to generate relevant category performance metrics, identify opportunities and make recommendations to ensure goals are reached consistently.
6. Analyzes 3^rd party store scan data, shipment sales, panel data along with industry, consumer, & category trends to provide strategic product, pricing, promotional, placement, and competitive recommendations.
7. Project manages and tracks key consumer and customer projects programs including traditional / digital media, national platforms, consumer programs, promotions, shopper programs, social media efforts, trade tactics, etc.
8. Coordinates, proofs, and assists in managing new item and packaging projects.
9. Collaborates with Sr Communications Manager, Sr Customer Manager, and Sr Trade Manager on consumer communications related to area of responsibility, including media, sponsorships, consumer programs, shopper programs, social media, influencers, trade tactics, etc.
10. Provides support for corporate and industry events.

Job Specifications

1. 3-5 years of in Marketing; consumer packaged goods/retail food industry experience is preferred.
2. Bachelor’s Degree in Marketing or a related field is required; MBA is preferred.
3. Strong analytical experience is required.
4. IRI/Nielsen data experience are required.
5. Strong organizational skills and exceptional attention to detail is required.
6. Project management experience is essential.
7. Excellent written and verbal communication skills.
8. Strong PC skills (including expertise in MS Office).
9. Ability to take initiative, to work well both autonomously and as part of a team.

Working Conditions

1. Office environment
2. Travel up to 15% of the time
3. Occasional lifting of packages in excess of up to 20 lbs is required