Industry: Consumer Goods Products
2 Results
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Bimbo Bakeries USA
Horsham, Pennsylvania, United States (on-site)
4 days ago
Bimbo Bakeries USA
HORSHAM, Pennsylvania, United States (on-site)
17 days ago
Bimbo Bakeries USA
Horsham, Pennsylvania, United States
4 days ago
Job Type
Job Duration
Consumer Goods/Products
Min Experience
5-7 Years
Min Education
Required Travel
Job Function


Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $98.000.00 - $118,000.00

Bonus Eligible
Comprehensive Benefits Package
Paid Time Off
401k & Company Match

Position Summary:

Grupo Bimbo (GB) is the world’s largest baking company with over 150,000 associates working in 34 countries to ensure that consumers have access to the freshest, highest quality grain-based baked goods and snacks every day. Guided by our Purpose: To Nourish a Better World, Grupo Bimbo associates are proud, passionate, and committed to making a difference in our communities while growing and developing in their professional and personal lives every day.

While GB has many products and brands dedicated to bringing healthy products to consumers, we believe there is more for us to do in this space.  GB has the right to win in Health and Wellness because bread and other baked goods are grain-based foods that are inherently foundational to contributing positively to a healthy diet.  Bread is “real food”, made through natural processes, using healthy ingredients. What’s more, GB is the world’s baking leader with world class talent, facilities, and processes.

The Manager of Health & Wellness (H&W) Portfolio will contribute to Grupo Bimbo’s Purpose to Nourish a Better World and our Mission for Delicious and Nutritious Baked Goods and Snacks In the Hands of All through the development of new brands and products in H&W space. 

The person in this position will need to rely on a variety of marketing, innovation, and business management skill sets and will be responsible for bringing to life multiple projects that fulfill our H&W objectives.  The role will include understanding our business objectives, interpreting consumer research, conducting market analysis, working collaboratively across a global team, and shepherding new ideas through a product development process.   This individual will need to demonstrate consumer empathy, as well as excellent teamwork, the ability to navigate in uncertainty, communication skills, organization, and project management skills.  Exposure to a variety of market research techniques and experience in data analysis are also important.  We are looking for candidates who are passionate about healthy food and food trends and who enjoy the work of creating new things.

This position reports to the VP of H&W Portfolio, North America

Key Job Responsibilities:

  • Analysis
  • Must be agile in creating and interpreting data to generate business insights.
  • Use information, logic, and sound business judgment to develop business recommendations, new products, and categories. Mine trend and consumer data to map where the consumer is going to generate compelling strategies. 
  • Support VP on data analysis to support strategies.
  • Collaboration
  • Collaborate with internal research partner to design consumer learning plans and other consumer and product innovation studies.
  • Develop strong, collaborative relationships with cross-functional teams (Brand Teams, Manufacturing, Sales, R&D, Global H&W Team, Corporate Strategy) to ensure alignment of direction at all stages of development and launch.
  • Innovation Development and Project Management
  • Use strong project management skills to navigate product development through to execution.
  • Develop new packaging graphics for new products.
  • Prepare persuasive sales and internal communication materials.
  • Collaborate with Finance on P&L development.
  • Work with commercial team to execute product launches.
  • Communication
  • Ability to build persuasive presentations.
  • Exhibit strong verbal and written communication skills to keep team members knowledgeable and on track.


Key Behavioral Competencies:

  • Self-starter with proven ability to manage ambiguity, complexity and problem-solve.
  • Strong analysis skills. Ability to work in Circana, Spins, and Margin Miner databases.
  • Positive, open mindset.
  • High energy and tenaciousness.
  • Results oriented.
  • Learning enthusiast, intellectual curiosity.
  • Excellent organizational and communication (written and oral) skills.
  • Be a team player and strong collaborator. Strong interpersonal skills and a heart for building effective working relationships with individuals at all levels and backgrounds of the organization.
  • Passion for H&W products.
  • Familiarity with product manufacturing processes.

Education and Work History:

  • Bachelor’s level degree in marketing, Innovation or a related field. MBA preferred.
  • A minimum of 4 years of relevant experience, CPG preferred.
  • Computer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.
  • Experience with syndicated data such as IRI or Nielsen.
  • Previous experience in an innovation role is a plus.
  • Experience with consumer research and concept/prototype testing is a plus.
  • Ability and willingness to travel 15% of the time.
  • Proficiency in Spanish is a plus.
Job ID: 73891040

Please refer to the company's website or job descriptions to learn more about them.

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